Before you can produce a product you need a plan.  The plan for any product of the mind involves principles.  A principle is (Merriam-Webster’s Collegiate Thesaurus):

a comprehensive and fundamental rule, doctrine, or assumption

Or simply (The Concise Dictionary Copyright 2013 Dr. Michael J. Bisconti):

a guiding rule

Principles, guiding rules, are necessary so that there is consistency in the final product.  We will be providing the principles upon which the International Authorized Version is built.